THE ONLY MANAGED SERVICE EXCHANGE
FOR LINEAR TV.
FOR LINEAR TV.
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Linear TV Doesn’t Have to be a Headache
Although Linear TV is a highly effective advertising medium, the burden placed on agencies and brands to access it is a nightmare. Planning and buying a linear campaign requires teams to work through hundreds of manual steps, juggle countless spreadsheets, and navigate an outdated workflow. Continuum has stepped up to solve this decades-long problem by developing a platform that brings Linear TV access into the 21st century.
Our Solution: The Linear TV Exchange
While ad platforms abandoned linear TV and shifted their attention towards digital, we put all our energy and resources into solving the problems advertisers are facing today with linear TV. This focus enabled us to build the only true linear TV exchange in the industry and automate every step of the campaign lifecycle.
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Agencies active on our platform in the last 12 months
In an industry where accounts switch so frequently, one of the most important metrics for us is the number of active agencies on Continuum's MSP
Brands active on our platform in the last 12 months
CPG, QSR, Pharma, Tourism, Booze, Auto, Health... we do it all
Campaigns executed on our platform in the last 12 months
Not all campaigns are created equally. We allow and accommodate customization per our clients' requests
Inventory partners sourced into the Continuum MSP
Running a hybrid campaign on broadcast, cable, and streaming has never been easier
Cable networks utilized through our platform
Accessing 98% of the US cable footprint
Broadcast stations utilized on our platform
Reaching 123 million US households across all 210 DMAs
Sporting events available through our platform each year
Any sport. Any event. Any network. Tell us what you want and we'll put it together
Live event sports impressions available through our sports platform
Target live in-game inventory, surround, or both
Unique characters working together to build a company we can be proud of
And a platform you'll love using
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Partner with the Continuum Team
TV still moves the needle, but the buying process hasn’t moved in decades. Linear remains one of the most impactful ad channels—mass reach, cultural relevance, and proven results. But it’s held back by outdated workflows, manual planning, and a lack of transparency. We fixed that. Continuum replaces the legacy RFP model with a fully managed exchange—automated, data-informed, and operated by a team built for modern TV.
Get Connected Today