Regional Restaurant Chain Targets Audience Down to Zip Code

Campaign Goals

A franchise-owned regional restaurant chain came to Continuum to execute their strategy of targeting zip code radiuses around specific restaurant locations. Continuum was also required to activate additional promotional campaigns during premium live sporting events across CTV and broadcast.

Solution

• Continuum managed and optimized budget allocations for each franchise location in order to deliver exposure goals based on zip code.
• Continuum’s platform allowed for the flexibility required to manage all flight details, creative swaps, and campaign management for an effective activation.
• Continuum Sports provided access inside live sporting events across broadcast and CTV targeting NFL, NCAA Football, NHL and NASCAR, delivering premium exposure for the respective chain locations.

Results

• 19.1 MM total impressions delivered across broadcast
• 13.8 MM total impressions delivered across CTV/OTT
• 98.5% impression deliver for three flights in Q1 2025
• Campaign reached across 12 states and three time zones
• 30 zip codes targeted around specific restaurant locations