Case Studies

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Tourism Board Draws Crowds with Continuum
The tourism board of a major US city wanted to engage a custom demographic for their campaign aimed at drawing visitors to their target destination: Domestic Traveler, Age 25-54, HH Income $100,000+. After evaluating several potential partners, the board selected Continuum for their inventory range, advanced audience targeting, and attribution capabilities.
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Continuum Combines Linear and CTV in Premium Events for Family Dining Brand
A full-service family dining brand came to Continuum to execute their strategy of targeting zip code radiuses around specific restaurant locations. Continuum also activated additional promotional campaigns during premium live sporting events across CTV and broadcast inventory.
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