The tourism board of a major US city wanted to engage a custom demographic for their campaign aimed at drawing visitors to their target destination: Domestic Traveler, Age 25-54, HH Income $100,000+. After evaluating several potential partners, the board selected Continuum for their inventory range, advanced audience targeting, and attribution capabilities.
Leveraged Continuum’s data driven linear solution to reach the strategic audience of domestic travelers, age 25-54, HH income $100K+
Through data partners, Continuum was able to develop an indexed TV campaign to reach high concentrations of the strategic “traveler” target
Delivered 60.7MM impressions against the strategic audience
Estimated Economic Impact
Estimated Sales Tax Revenue
Those exposed to the Continuum campaign were 44.5% more likely to visit the target city
Households with A25-54 present and a HHI of $100k+ were 201.59% more likely to visit the target city
The campaign was a huge success, driving measured visitation by the target audience to the destination metropolitan area. The city's tourism board renewed their budgets with Continuum the following year to sustain the data-driven linear campaign and drive further travel to their metro.
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