AType of Advertising Platform
The platform powering the linear TV exchange
Our platform automates the entire lifecycle of a linear TV campaign—from planning and ordering to reporting and invoicing—while Continuum’s exchange model replaces the traditional RFP process.
A homegrown platform
Building our own in-house solution allows us to evolve faster alongside marketplace trends while better tailoring solutions to our clients’ needs. OTIS is the nucleus of our platform where we plan, execute, manage, and invoice campaigns from start to finish. Our complementary Reporting Suite provides easy access to campaign performance data for client review.
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Data as our foundation
Billions of rows of historical CPM, daypart, and program data sit at the center of our platform. We continue to develop new ways to utilize this data, and it is what allows our team to provide partners with better insights, make better decisions when managing campaigns, and improve every aspect of the campaign lifecycle.
All programming, all inventory sources, one platform.
With Continuum, advertisers can access any network, any program, and any inventory source all with a single campaign.
Access to every program on all the top cable networks
Still a great way to reach millions of Americans.
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Access to national broadcast programming, local news, and syndication
Leverage local viewership for efficient, targeted campaigns.
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Combine linear and streaming inventory on a single campaign
No need reach streaming viewers in a separate siloed campaign.
Operated as a Managed Service
Our team manages every step of the campaign lifecycle using our platform—including planning, execution, optimization, reporting, and billing.
The result: agencies get the benefits of automation without adding headcount.
Sports!
Live sporting events are the most watched programming on the planet and offer brands premium placement opportunities. However, with thousands of sporting events each year, it can be difficult to take full advantage of these opportunities. Continuum’s platform creates a single access point to billions of impressions for all sporting events.
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What Our Clients Are Saying:
Have Questions About Our Platform?
TV advertising is complicated. Our platform makes it simple and responsive. Our team makes it human and transparent. Have questions about how we can help you find efficiencies?
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