The Linear TV Ad Platform. Built on a True Linear Exchange.
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The Only Exchange Built for Linear TV:
Exchange buying didn’t have to stop at digital. Continuum has developed one specifically adapted to linear TV advertising. Continuum’s linear TV exchange replaces the manual, often slow RFP process with an automated, data-driven bidding system that purchases linear TV spots.
Reimagining Access to Linear TV
At Continuum, we know how powerful linear TV advertising is while simultaneously being frustrating to access. So, we decided to reimagine the whole broken system. We ignored all the old rules, norms, and fears and built our own linear TV exchange and our own platform.
Exchange = Automation
With the exchange, we have automated much of the planning, buying, and reporting processes, making linear TV much easier to access. We replace the inventory-owner RFP process with bidding mechanics, allowing campaigns to be planned and managed in minutes rather than days. The exchange removes manual work and significantly lowers entry barriers for advertisers of all sizes.
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Buying Linear TV Just Got Easier
Data partners allow us to research target audience viewership using partner customer segments, or your 1st or 3rd party data.
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While we often use Nielsen, you can plan and measure impression delivery for your brand's true target audience via data partners.
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Continuum has preferred partnerships to measure campaign effectiveness across networks, dayparts, and creative.
Interested in learning more about the linear exchange?
Schedule a platform demo with our product team or a Q&A session with our operations team. Ready to skip ahead? Run a test campaign to get an understanding of how our solution for linear TV works for you.
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