A full-service family dining brand came to Continuum to execute their strategy of targeting zip code radiuses around specific restaurant locations. Continuum also activated additional promotional campaigns during premium live sporting events across CTV and broadcast inventory.
Continuum managed and optimized budget allocations for each franchise location in order to deliver exposure goals based on zip code.
Continuum’s platform allowed for the flexibility required to manage all flight details, creative swaps, and campaign management for an effective activation.
Continuum Sports provided access inside live sporting events across broadcast and CTV targeting NFL, NCAA Football, NHL and NASCAR, delivering premium exposure for the respective chain locations.
Total impressions delivered across CTV / OTT
Total impressions delivered across broadcast
Impression delivery for three flights in Q1 2025
Each location was geo-targeted with a 5–10 mile radius
The campaign has been so effective for the chain that they are expanding their campaign into more regions. After viewing the success of the campaign, more franchisees are joining in and contributing ad spend. Additionally, the chain's VP of Marketing overseeing the campaign is expanding digital inventory sources with Continuum, leveraging our data prowess to retarget audiences who have recently visited restaurant locations or signaled intent to visit.
Our linear-first ad platform, managed by our experienced team, uses an exchange model that automates TV planning, buying, and campaign management, making advertising less complex and more impactful.
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