Case Study
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Retail
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A major national retailer was looking to drive awareness for both in-store and web traffic during key moments in the 2026 FIFA World Cup. They wanted their messaging to reach a diverse audience and be associated with a highly anticipated marquee event. The retailer had 14 dynamic creatives in their campaign and wanted frequent creative changes based on their promotional goals.
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Reach: The national campaign ran on broadcast, cable, and CTV, targeting soccer enthusiasts and diverse audiences
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Timing: The campaign ran six weeks, focusing on the World Cup, as well as promoting Fourth of July and Father’s Day
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Creative Swapping: Continuum's platform adapted to multiple in-flight creative changes on short notice
Impressions delivered against strategic audience
Overall impression delivery
Of impressions aired in the Top 15 DMAs
Of impressions aired live in-game
Results:Continuum delivered 124% of the client's impression goal, as well as creative swap and location-specific initiatives within the client’s strategy
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