The Linear TV Ad Platform.
Built on a True Linear Exchange.
Built on a True Linear Exchange.
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The Only Exchange Built for Linear TV
Exchange buying didn’t have to stop at digital. Continuum has built one specifically for linear TV advertising. Our linear TV exchange replaces the traditionally manual and time-consuming RFP process with an automated, data-driven bidding system that enables faster, more transparent access to video inventory.
Reimagining Access to Linear TV
At Continuum, we know how powerful linear TV advertising is while simultaneously being frustrating to access. So, we decided to reimagine the whole broken system. We ignored all the old rules, norms, and fears and built our own linear TV exchange and our own platform.
Exchange = Automation
With the exchange, we have automated much of the planning, buying, and reporting workflow, making linear TV much easier to access. We replace the inventory-owner RFP process with bidding mechanics, allowing campaigns to be planned and managed in minutes rather than days.
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Buying Linear TV Just Got Easier
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Access
We remove friction by replacing the inventory-owner RFP process with exchange mechanics and automating major parts of linear execution.
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Pricing
Market-based pricing through bidding, not pre-negotiations
We run the end-to-end workflow through our platform: planning, ordering, creative trafficking, reporting, invoicing. – Customers get reporting access; execution is operated by Continuum.
Interested in learning more about the linear exchange?
Schedule a platform demo with our product team or a Q&A session with our operations team. Ready to skip ahead? Run a test campaign to get an understanding of how our solution for linear TV works for you.
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