THE ONLY MANAGED SERVICE EXCHANGE
FOR LINEAR TV.

MSE for Linear TV

You tell us your goals for TV, and we achieve them. From planning, executing, managing, and reporting — we use our proprietary platform and depth of experience to shepherd your TV buy to the best value and best inventory.

Managed Service

Our team operates as an extension of yours, managing every stage of the campaign. Your role is to work with the brand and provide direction and approval. Our role is to handle the rest: research, planning, campaign execution, reporting,
and invoicing.

Exhcnage

Continuum replaces the legacy RFP process with an automated exchange model and a full-service team. The result: TV planning, buying, and campaign management that’s faster, smarter, and less resource-intensive.

Buying Linear TV Just Got Easier

Audience Research

Data partners allow us to research target audience viewership using partner customer segments, or your 1st or 3rd party data.

Data Driven Linear

While we often use Nielsen, you can plan and measure impression delivery for your brand's true target audience via data partners.

Attribution Studies


Continuum has preferred partnerships to measure campaign effectiveness across networks, dayparts, and creative.

Interested in learning more about our MSE?

Schedule a platform demo with our product team or a Q&A session with our operations team. Ready to skip ahead? Run a test campaign to get an understanding of how our solution for linear TV works for you.

Get in touch