THE TV AD PLATFORM.
POWERED BY PEOPLE.
POWERED BY PEOPLE.
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The Managed Service Platform (MSP) for Linear TV
You tell us your goals for TV, and we achieve them. From planning, executing, managing, and reporting — we use our proprietary platform and depth of experience to shepherd your TV buy to the best value and best inventory.
Managed Service
No matter how good the tech is, tech can’t do it alone. Our team operates as an extension of yours, managing every stage of the campaign. Your role is to work with the brand and provide direction and approval. Our role is to handle the rest: research, planning, campaign execution, reporting,
and invoicing.
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Platform
We build a platform that manages the entire linear TV campaign process. The only way to improve this process is by augmenting people with technology. Data sits at the center of our platform, and each day we use that data to automate and improve more steps.
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Buying Linear TV Just Got Easier
Data partners allow us to research target audience viewership using partner customer segments, or your 1st or 3rd party data.
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While we often use Nielsen, you can plan and measure impression delivery for your brand's true target audience via data partners.
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Continuum has preferred partnerships to measure campaign effectiveness across networks, dayparts, and creative.
Interested in learning more about our MSP?
Schedule a platform demo with our product team or a Q&A session with our operations team. Ready to skip ahead? Run a test campaign to get an understanding of how our solution for linear TV works for you.
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